(See my biography page for more information).


Publications:
Understanding Legitimacy in a Changing Global Economy

This paper proposes that in a knowledge economy, collective opinions presented in mass media coverage provide an opportunity for organisations to learn about legitimacy issues arising from change.

Article: Print

$US10.00

Article: Electronic

$US5.00
Marketing to Change Public Opinion on Climate Change: A Case Study

Corporate advertisers have great potential to change public opinion. Can companies be climate change advocates, avoid green-washing and public cynicism while satisfying shareholders?

Article: Print

$US10.00

Article: Electronic

$US5.00